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Example of a Customer Transferring a Shopping Cart From the Brand Owner's Web Site to a Partner

This topic gives one example of how partners work on opportunities in collaboration with the brand owner. You might use this feature differently, depending on your business model

Shopping cart transfer is used by companies that want to make sales through their own Web site but that want distributors, authorized resellers, or other partners to fulfill the orders. The customer can use Siebel Sales on your Web site to create a shopping cart. Then, the customer can transfer the shopping cart to a partner's site for fulfillment.

This example consists of the following tasks:

• Setting Up a Web Site to Sell to Customers (Brand Owner)
• Making a Purchase at the Brand Owner's Web Site (Customer)
• Fulfilling the Order (Partner)

NOTE:  For this process to work properly, the same product must exist on both the brand owner and the partner site, with the same Part Number and the same Price. If the price is different, the Siebel Business Application uses the price from the partner site in the order.

Setting Up a Web Site to Sell to Customers (Brand Owner)

Before customers can use shopping cart transfer, the brand owner must:

• Set up a Web site to sell products or services to customers.
• Set up the Application Services Interface (ASI) for shopping cart transfer.

In this example, the brand owner creates the Web site where customers make purchases. Partners who fulfill orders do not need to use Web sites to sell to customers.

The brand owner can set up this Web site using Siebel Sales. For more information, see Siebel eSales Administration Guide.

Shopping cart transfer uses Siebel's ASI to integrate the brand owner's and the partner's order systems. The partner does not need to use the Siebel PRM Portal to track and fulfill orders.

For information about setting up the ASI for shopping cart transfer, see Setting Up Application Services Interfaces for Siebel PRM.

Making a Purchase at the Brand Owner's Web Site (Customer)

Customers make purchases at this Web site as they would at any Web site, by browsing the catalog and adding items to the shopping cart. The Web site displays an approximate price for the products or services they are ordering.

When they are ready to buy, customers click the Transfer Cart button and choose the partner who fulfills the order. Then they see the exact price that partner charges for their order.

To make a purchase using shopping cart transfer

1. The customer browses the catalog at the brand owner's Web site and adds products or services to the shopping cart.
2. The customer clicks Transfer Cart.

   A list of partners who can fulfill the order appears.

3. The customer selects a partner to fulfill the order.

   A screen appears to allow the customer to confirm the order, with the exact price that the selected partner charges.

4. The customer confirms the order.

Fulfilling the Order (Partner)

After the shopping cart is transferred, it appears as an order in the partner's order management system. The partner company fulfills this order as it would any other order.