Each targeter returns either a product ID or a promotionalContent
item. A promotionalContent
item is a CRS-specific item type that provides information about a promotion or marketing campaign on ATG Store. Essentially, a promotionalContent
item is an image, sometimes with supporting text, although the item type itself has a number of other useful properties. Note that promotionalContent
items are informational only. The actual granting of promotions is handled by other mechanisms. This illustration shows two examples of promotionalContent
items:
Targeters are viewed and managed through the ATG Business Control Center. This section describes the Commerce Reference Store targeters. They are broken down into targeters that return product IDs and targeters that return promotionalContent
items.
Notes:
See promotionalContent Item Descriptor in the Product Catalog chapter for more information on the
promotionalContent
item type. See CRS Promotions for more information about specific promotions implemented in Commerce Reference Store.These targeters appear in the ATG Business Control Center but are not used by Commerce Reference Store:
CartFeaturedProduct1
,CartFeaturedProduct2
,CartFeaturedProduct3
,CommerceNavigationRoot
,HomeValues
, andHotSuggestion
.
Targeters That Return Product IDs
The following targeters return product IDs.
GiftWrapItem
TheGiftWrapItem
targeter is the one exception to the slot/scenario/targeter workflow described in Using Targeters, Slots, and Scenarios to Personalize Content. TheGiftWrapItem
targeter is called directly by the/cart/gadgets/giftWrap.jsp
page and it returns the product ID for the gift wrap item from the product catalog. This functionality supports the Gift Wrap feature that appears on Commerce Reference Store’s shopping cart page.
Encapsulating the gift wrap product ID in a targeter provides two benefits:
For more information on Commerce Reference Store’s gift wrap features, see Gift Wrap in the Order Handling chapter.
GlobalBestSellers
TheGlobalBestSellers
targeter returns a collection of products, based on user segment. Logic on the JSP page controls which products from the collection are shown. TheGlobalBestSellers
rules are:
For these customers | Return these products |
---|---|
Both Fashionista and WomenOnly | Front Buckle Bag |
WomenOnly | Linen Sundress |
MenOnly | Analog Watch |
[all other customers] | Milano Sofa and Chair Collection |
The
BestSellers
scenario uses theGlobalBestSellers
targeter to randomly display a set of products in the/browse/gadgets/productHotSuggestion.jsp
gadget.
HomeFeaturedProduct1, HomeFeaturedProduct2, and HomeFeaturedProduct3
TheHomeFeaturedProduct1
,HomeFeaturedProduct2
, andHomeFeaturedProduct3
targeters each return a single product, based on user segment:
For these customers | HomeFeaturedProduct1 returns | HomeFeaturedProduct2 returns | HomeFeaturedProduct3 returns |
---|---|---|---|
Both Fashionista and WomenOnly | Front Buckle Bag | Front Snap Mini Skirt | Peep Toe Pump |
WomenOnly | Linen Sundress | Classy Slingback | Pearl Necklace |
MenOnly | Analog Watch | Laptop Briefcase | Leather Toecap |
[all other customers] | Milano Sofa and Chair Collection | Cable Knit Hat | Varsity Trainer |
The
HomeFeaturedProducts
scenario uses all three targeters to market individual products to customers.
Targeters That Return promotionalContent Items
The following targeters return promotionalContent
items.
CategoryPromotions
TheCategoryPromotions
targeter returns differentpromotionalContent
items for different groups of customers. TheCategoryPromotions
rules are:
The
categoryPromotions
scenario uses theCategoryPromotions
targeter to populate slots on a number of pages.
CurrentPromotions
TheCurrentPromotions
targeter returns the samepromotionalContent
item, Gift Certificates Are Always a Perfect Fit, for all customers. It is used by theCurrentPromotions
scenario to provide the/global/gadgets/promotions.jsp
gadget with content.
HomeTheme
TheHomeTheme
targeter returns apromotionalContent
item, based on user segment that contains a splash image for the ATG Store home page. For example:
The
HomeTheme
rules are:
For these customers | Return this promotionalContent item |
---|---|
Fashionista | Home Page Women Fashionista |
WomenOnly | Home Page Women Only |
MenOnly | Home Page Men Only |
[all other customers] | Home Page Middle Banner |
The
Theme
scenario uses theHomeTheme
targeter to populate the splash image on the ATG Store home page.