The Personalization module is included with the ATG platform and adds visitor profiling, content management, and targeting functionality to the ATG development framework. These features make it possible for developers and business managers to customize the behavior, content, and presentation of an ATG application to match each visitor’s characteristics and preferences.

Most Personalization module features are available through the ATG Control Center (ACC). For more information, see the ATG Personalization Guide for Business Users. If your system includes ATG Content Administration, you can access these features through the ATG Business Control Center, which is described in the ATG Business Control Center User's Guide. The chapters in this manual (listed below) explain how to access and extend these features programmatically.

Setting Up a Profile Repository
Describes how to configure a SQL repository to store profile information for site users. Includes information on extending or replacing the standard profile repository.

Setting Up an LDAP Profile Repository
Explains how to set up an LDAP (Lightweight Directory Access Protocol) repository to store profile information.

Setting Up a Composite Profile Repository
Describes how to configure a profile repository that manages data from multiple types of data store.

Working with User Profiles
Discusses how to work with user profiles to track visitor behavior and to control access to your site.

Working with the Dynamo User Directory
Describes how to set up the Dynamo User Directory, which you can use to organize and manage a profile repository according to the relationships between the people who use the site.

Creating Rules for Targeting Content
Describes the programmatic method for defining targeting rules, which you use to match visitors to site content.

Setting Up Targeting Services
Describes how to set up the components that deliver targeted content.

Using Targeted E-mail
Describes a programmatic approach for using the Targeted E-mail services provided with the Personalization module to compose and deliver targeted e-mail.

Personalization Module Tracking
Explains how to capture information about Personalization module events and use that information to perform actions such as updating visitor profiles or changing component properties.

Personalization Module Logging
Describes how to use Personalization module events (page requests, content viewed, and user events) to record useful information about the operation of your Web application.

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