You can use the Targeted E-mail services included with the Personalization module to compose and deliver e-mail using the same profile groups and targeting rules you use to deliver content on your Web site. For example, you can use targeted e-mail to:

Before you begin this chapter, you may want to review the discussion of ATG’s e-mail services in the ATG Programming Guide.

Note that, while this chapter discusses accessing targeted e-mail programmatically, the Scenarios module includes extensive capabilities for working with targeted e-mail through the ACC interface. See Using Scenario Actions for more information.

This chapter includes the following sections:

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