A segment cluster represents the group of segments of which a particular person is a member. For example,
Segment A
Segment B
Segment C
Segment D
Segment E
Segments B and D are a bold cluster, while C and E are an Italic cluster. There are 2^5 possible combinations of two segments in this example; each potential cluster must have a unique name.
Since a person can belong to multiple segments, reporting sales by segment alone can give deceptive results. Segment clusters show how users group themselves.
Column Name | Type | Length | Null Allowed | Description |
|---|---|---|---|---|
| int | No | Identifier; primary key. | |
| varchar | 254 | Yes | Segment cluster name. |
| varchar | 256 | No | Used during data loading. |
| tinyint | No | Size of the cluster segment. In the example used above, the length of the Bold segment is 2. |
