Events represent the customer behavior that you want to identify and use as a trigger for the next activity in a campaign. Logging into a Web site, changing a profile, and clicking a specified link are examples of events.
Column Name | Type | Length | Null Allowed | Description |
|---|---|---|---|---|
| integer | No | Identifier; primary key. | |
| varchar | 40 | No | Natural key of event |
| integer | Yes | Foreign key to | |
| varchar | 254 | Yes | Campaign event types include |
| varchar | 254 | yes | Event display name. |
| varchar | 4000 | Yes | Event description. |
| timestamp | Yes | Date the record was last updated. | |
| timestamp | Yes | Date when the information in this warehouse record became effective | |
| timestamp | Yes | Date when the information in this warehouse record is no longer effective. | |
| one-digit | No | Indicates that this record is the most recent. 0 = No 1 = Yes | |
| one-digit | No | Indicates that this record has been deleted. 0= No 1 = Yes |
