Search Engine Optimization (SEO) is a term used to describe a variety of techniques for making pages more accessible to web spiders (also known as web crawlers or robots), the scripts used by Internet search engines to crawl the Web to gather pages for indexing. The goal of SEO is to increase the ranking of the indexed pages in search results.

This chapter describes several SEO techniques and the tools that the Oracle ATG Web Commerce platform provides for implementing them:

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