A user profile is a character-string-typed name that identifies a class of end users.

User profiles enable applications built on the Oracle Commerce Information Access Platform to tailor the content displayed to an end user based on that user’s identity.

User profiles can be used to trigger dynamic business rules, where such rules are optionally constructed with an additional trigger attribute corresponding to a user profile. Oracle Commerce Guided Search can accept information about the end user, and use that information to trigger pre-configured rules and behaviors.

You set up user profiles in Developer Studio. Both Developer Studio and Oracle Commerce Workbench allow a user profile to be associated with a business rule’s trigger.

This feature discusses how you create user profiles and then implement them as dynamic business rule triggers. Before reading further, make sure you are comfortable with the information in the "Promoting Records with Dynamic Business Rules" section.