Dynamic business rules employ a trigger and target mechanism to promote contextually relevant records to application users as they search and navigate within a data set.
Keyword redirects are similar to dynamic business rules also use trigger and target values. However, keyword redirects are used to redirect a user's search to a Web page (that is, a URL). These features are applied after navigation filtering.
Note
Recommended practice is to use the Experience Manager, rather than using business rules and user profiles directly. For detailed information about the Experience Manager, refer to the Workbench User's Guide.
