Search Engine Optimization (SEO) is a term used to describe a variety of techniques for making your store’s pages more accessible to web spiders (also known as web crawlers or robots), the scripts used by Internet search engines to crawl the Web to gather pages for indexing. The goal of SEO is to increase the ranking of the indexed pages in search results and to make sure shoppers view the pages you want them to see when they search.
This section describes several SEO techniques and the built-in tools that Commerce Cloud provides for implementing them:
