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About SVP Data (End User)

SVP data can consist of the following:

• Shipment. Shipments are the amount of product shipped to accounts during a period of time. Many organizations use shipments to derive their target quantities. Because shipments are always historical data, end users can view, but not modify, the shipment data.
• Consumption. Consumption is the amount of product purchased by customers during a period of time. Many organizations use consumption to derive baseline quantities. Because consumption is always historical data, end users can view, but not modify, the consumption data.
• Baseline. Baseline data is the amount of product that would have been shipped, sold, or consumed in the absence of a promotion for a given period of time.

  The Baseline view also shows incremental quantity, the amount of product that was shipped, sold, or consumed as a direct result of a promotion for a given period of time. For example, a product may be on sale for 50% off, and as a result a customer purchases two incremental pallets of the product in addition to the one the customer regularly purchases. Incremental quantity is generated during promotion planning. For more information, see Trade Promotions.

• Target. Targets are the amount of product a manufacturer expects its sales force to sell in a given period of time. This product data can be derived from historical shipment, baseline, or consumption information. Targets can incorporate growth or decline rates for the SVP period.