Bookshelf Home | Contents | Index | PDF |
Siebel Consumer Goods Guide > Trade Promotions > Viewing and Copying Lift Factors (End User)Lift factors are used by key account managers to determine incremental volume at their accounts during promotion simulation. A lift factor is based on the promotional tactic, the account, and the period of time over which the promotion will be run. Typically, customers can purchase lift factor data from third-party syndicated data providers and import them into Siebel base tables. This task is a step in Process of Managing Trade Promotions. |
Siebel Consumer Goods Guide |