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Actual Baseline Revenue |
Displays the actual baseline revenue. |
Actual Baseline Volume |
This is assumed to be equal to estimated base volume. |
Actual Fund Payments |
Displays the actual fund payment. |
Actual Incremental COGS |
(Actual Incremental Cases)*COGS. |
Actual Incremental Revenue |
(Actual Total Revenue - Actual Baseline Revenue). |
Actual Incremental Volume |
(Actual Total Volume - Actual Baseline Volume). |
Actual ROI |
(Actual Incremental Revenue - Actual Incremental COGS) / Actual Total Spend. |
Actual Total Revenue |
Displays total revenue. This value is the sum of Actual Incremental Revenue and Actual Baseline Revenue. |
Actual Total Volume |
This field displays the sum of the shipments. |
Consumption End |
Date when consumer purchases under this promotion end. This date can be after the promotion end date. |
Consumption Start |
Date when the products are available for purchase by consumers. If consumption information for each promotion is obtained from external databases, the start and end dates can be used to restrict the list of consumption records. This date must be within the period of the promotion. |
Corporate Promotion |
Name of an existing promotion created by brand or sales management, or by the key account manager. This field is automatically completed if the account has a primary account promotion profile. May also be a new name given to the promotion you create. |
Est Baseline Revenue |
Sum of Est Baseline Volume multiplied by (List Price - Est Variable Spend/Unit). |
Est Baseline Volume |
By default, this field displays the sum of all estimated baselines associated with the promoted products for the plan's promotions. Any baseline quantity can be associated with multiple accounts, periods, or products within the plan. |
Est Fund Allocations |
Sum of all deals. |
Est Incremental COGS |
Sum of (COGS * Est Incremental Volume). |
Est Incremental Revenue |
Sum of Est Incremental Volume * (List Price - Est Variable Spend/Unit). |
Est Incremental Volume |
This field displays the total incremental volume rolled up from promoted products. |
Est ROI |
(Est Incremental Revenue - Est Incremental COGS)/Est Total Spend. |
Est Total Spend |
(Est Variable Spend + Est Fixed Spend). |
Est Total Volume |
Displays the sum of the estimated baseline volume and the estimated incremental volume. |
Est Variable Spend |
(Est Total Volume * Est Variable Spend). |
Est Variable Spend Per Unit |
(Est Total Volume / Est Variable Spend). |
Lift |
This field interacts with the Est Baseline Volume field. When one field is updated, the other is updated automatically. |
Name |
Name of the promotion. |
Organization |
The name of the organization executing the promotion. |
Period |
Time period for which the plan is active. |
Price List |
The price list associated with the promotion. |
Promotion End |
End date for the promotion. |
Promotion Start |
Start date for the promotion. |
Revision |
Revision number. |
Shipment End |
Date when shipments for this promotion end. The date cannot be after the Promotion End Date. |
Shipment Start |
Date when shipments for this promotion can begin. This date can be before the promotion start date. |
Status |
Status of the plan. |
Total Revenue |
(Baseline Revenue + Incremental Revenue). |