Bookshelf Home | Contents | Index | PDF | ![]() ![]() |
Siebel Marketing User Guide > Creating and Using Offers > Personalization Items > Using Merge Fields in Email OffersYour application can be configured to use email merge fields in the following ways:
For instructions on configuring the Basic or Advanced modes for email personalization, read "Configuring Basic and Advanced Email Personalization" in the Siebel Marketing Installation and Administration Guide. In the Basic configuration, each category has a number of personalization elements. For example, the Merge Fields category has the following personalization elements (depending on the personalization format used):
In the Offers screen, in the Advanced view tab, you need to select the appropriate personalization format for the email offer in the email offer form. When you create an email offer, the values for the Email Marketing Server and Personalization Format are set based on settings established by your administrator. The default value for Personalization Format field is "Default Merge Fields". If the field value is not a path name, the available merge fields come from the Campaign Recipient business component user property. Otherwise, the columns in the report identified by the path are displayed in the Merge Fields picklist. You can change the default value for this field by using the Email Personalization Format server parameter for your object manager. To select a Personalization Format (merge fields) for an email offer
|
![]() |
![]() ![]() |
Siebel Marketing User Guide | Copyright © 2006, Oracle. All rights reserved. | |