Offers are a way to present content on product and services to current and potential customers as part of a campaign.

This chapter contains the following sections:

• About Creating and Using Offers
• Creating, Modifying, and Associating Products with Offers
• About Creating and Editing Offer Templates
• Creating Offer Templates and Adding to the Template List
• About Email Offers
• Previewing Offers
• Personalization Items
• About Creating Conditional Content
• About Fax Offers
• Web Offers
• Creating Other Offer Types
• Associating Literature with Offers