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Web Offers


Web offers are targeted HTML offers that can be displayed on the Siebel Web Marketing microsite. Web offers are available in Siebel Marketing and Siebel Web Marketing.

Using the Web Offers view tabs, you can specify a template containing content for the Web Offer, edit the template and add personalization elements, identify links to related Web offers, surveys, related events and related URLs and attach relevant product information that can be downloaded by the Web site visitor. Table 27 shows the view tabs available in the Web Offers view.

Table 27. Web Offers View Tabs
View Tab Name
Description

Offer Details

This form contains additional fields that you can use if the Web Offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field.

NOTE:  If you select the Inbound Active Flag check box, the Web Offer appears to eligible users in the Web Marketing home page. The Featured Offers applet checks this flag before displaying a Web offer to an eligible contact or prospect.

Edit Web Offer

Use this form to attach templates containing the content of the Web offer. To be selected here, templates must first be added to the Offer Templates list. For more information, read About Creating and Editing Offer Templates.

  • Use the HTML editor to edit the template content as well as select personalization items and insert items into the template.
  • Click the Verify & Preview button to verify the template edits and display the finished Web offer as it appears on the Web page.

Downloads

Use this list to provide a list of literature related to the offer that is available for download by the Web site visitor.

Advanced

Contains the Related Web Surveys, Related Events, and Related URLs link bars. Use these lists to specify Web surveys, related events, and related URLs that you can embed in your Web offer, using the Edit Web Offer personalization elements controls. For more information, read About Associating Web Offers, Web Surveys, Events, and URLs with Offers.

The following topics detail how to create a basic Web offer:

Related Topic

Creating, Modifying, and Associating Products with Offers

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