Siebel Marketing User Guide > Creating and Using Offers > About Associating Web Offers, Web Surveys, Events, and URLs with Offers >

Related Web Offers, Related Web Surveys, Related Events, and Related URLs links

In the Advanced tab link bar, use the Related Web Offers, Related Web Surveys, Related Events, and Related URLs links to add each offer element to the appropriate offer. After you add an element to the list, it is available as a personalization element in the appropriate Offer. For example, after you add a Web offer on the Related Web Offers link bar, you can navigate to an Edit view and select Web Offers in the Personalization Items tool bar. Your newly added Web offer appears in the list of elements.

When the Web site visitor clicks a Web survey link on the Offers or Information views, a survey wizard appears that steps the visitor through a series of questions about the product. You can use Web Surveys to capture customer feedback or qualify leads. Using the Web Survey designer, you can design a survey once, reuse questions and answers across multiple surveys, and deploy the survey on the Web and in the Call Center. The hyperlink takes the customer to a predefined Web survey page.

NOTE:  Web Surveys are created using Siebel SmartScript. For more information, read Siebel SmartScript Administration Guide.

The Related Web Surveys list contains a list of Web surveys related to this campaign that can be included in Web Offer page as URL hyperlinks. To display the SmartScript Administration screen's Scripts list where you can select and modify the survey, click the survey name in the Related Web Surveys list.

The following list contains descriptions of how links to offer elements appear in an offer:

• Web offer link. The following is an example of how a link to a Web offer appears in an offer. The hyperlink is the image (banner_midsize.gif). When you click the link, the Web offer (Introducing Diet Vanilla Cake) appears.

  <a href="[*Web Offer: Introducing Diet Vanilla Cake]"><img src="banner_midsize.gif" border=0 width="149" height="43"></a>

• Event link. The following is an example of how a link to an Event appears in an offer. The hyperlink is Click Here. When you click the words Click Here, the specific Event appears.

  <a href="[*Web Offer: Introducing Diet Vanilla Cake]">Click here</a>

• Web survey link. The following is an example of how a link to a Survey appears in an offer. The hyperlink is the image (customer_survey.gif). When you click the image, the specific survey appears.

  <a href="[*Web Survey: Diet Vanilla Cake Survey]"><img src="images/customer_survey.gif" border=0 width="156" height="23"></a>

• Related URLs link. The following is an example of how a link to a related URL appears in an offer. The hyperlink is Click Here. When you click the words Click Here, the specific URL appears, showing any specified data elements.

  <a href="[*Related URL: DVC URL]">Click here</a>

• Products link. The following is an example of how a link to a Product URL appears in an offer. The hyperlink is the image (order_now.gif). When you click the image, the specific product page appears.

  <a href="[*Product: Diet Vanilla Cake]"><img src="images/order_now.gif" border=0 width="81" height="23"></a>