Siebel Marketing User Guide > Creating and Using Offers > Creating Other Offer Types >

Wireless Offers

Use the Wireless Offers view to create text messages that can be delivered through SMS as part of a campaign. Wireless offers can be sent to any contacts who are associated with the campaign and who also are associated with mobile device addresses. Wireless offers cannot be sent to prospects.

To create a wireless offer

1. Navigate to the Offers screen.
2. In the Offers list, create a new offer.
3. From the Channel drop-down list, choose Wireless Message.
4. In the Offers list, complete the remaining fields.

   For more information about creating offers, read Creating, Modifying, and Associating Products with Offers.

5. Click the wireless offer name.
6. In the Edit Wireless Message view tab, in the Personalization Elements list, verify that the merge fields appear.
7. Click Edit Message to add the text of the message.
8. You can insert the merge field tag where you want the merge field to be located in the body of the message by performing the following steps:
   1. In the Personalization list, copy a merge field tag to insert in the message.
   2. In the Message Contents workspace, paste the tag in the message contents box.
9. Click Save Message to save the message text.

Monitoring the Status of Wireless Offers

The Status field in the Campaign Contact views provides the status of different types of offers that have been presented to campaign contacts and prospects. After wireless offers are sent to campaign contacts, the application can track whether or not the wireless offer was successfully delivered. Some additional configuration is required to enable such tracking of wireless offer.

Two workflow policies exist to track the status of wireless offers: Campaign Offer Message Tracking - Delivered and Campaign Offer Message Tracking - Failed. When the wireless carrier sends a message back to the application with information about the success of delivery, the Status field for that Campaign Contact is updated from Sent to either Delivered or Failure, based on whether or not the wireless message was successful.

To set up wireless offer tracking

1. Verify that the Communications Management and Workflow Management server components have been successfully started.
2. Create a new Response Group to receive confirmation messages from wireless carriers about whether the wireless message was successfully delivered or not:
   1. Navigate to Administration - Communication > All Response Groups.
   2. Create a new Response Group with the Service Name set to Workflow Process Manager and Method Name set to RunProcess.
   3. Click the Input Arguments tab and create a new record with Name set to ProcessName and Value set to Inbound Wireless Messaging Activity Dispatch.
   4. Click the Profiles tab and create a new record for each Wireless Profile that is being used to send out Wireless Offers to Campaign Contacts.
   5. In the Response Groups list, pull down the menu and choose Submit Response Group Changes.
3. Activate the Inbound Wireless Messaging Activity Dispatch Workflow Process:
   1. Navigate to Administration - Business Process > Workflow Deployment.
   2. In the Active Workflow Processes list, query for the Inbound Wireless Messaging Activity Dispatch record.
   3. If the record does not exist, query for it in the Repository Workflow Processes list, then click Activate.
   4. Verify that the Status for this record is Active.

      If it is not active, click Revise, then click Activate for the new record.

4. Create a database trigger based on the Campaign Offer Message Tracking - Delivered and Campaign Offer Message Tracking - Failed Workflow Policies.
   1. Start the Generate Triggers task.

      For example, run the following command, substituting your database username and password:

   start task for comp gentrig with PrivUser=[database username], PrivUserPass=[database password], EXEC=true.

   2. Verify that the trigger gets successfully created by looking for a status of Completed when you run the following command:

   list task for comp gentrig

   3. Verify that the trigger was successfully created by reading the trigger.sql file.

      At the top of this file you should find a generate trigger statement on the S_CM_MSG_TRACK table.

5. Start the Workflow Monitor task for the 'Marketing' Workflow Policy Group by running the following command:

   start task for comp Workmon with GroupName='Marketing'

6. Verify that the task was successful by looking for a status of Sleeping for ... when you run the following command:

   list task for comp Workmon

If you change the Workflow Policy in the application, you need to remove the trigger and create a new one. You can do this by executing the following commands, for example:

start task for comp gentrig with PrivUser=[database username], PrivUserPass=[database password], EXEC=true, remove=true

start task for comp gentrig with PrivUser=[database username], PrivUserPass=[database password], EXEC=true