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Siebel Applications Administration Guide > Real-Time Decisions > Defining the CampaignIn the Siebel Marketing application, offers are presented to customers in the context of marketing campaigns. Before you can implement RTD offers, you must create a campaign in Siebel Marketing. For information about how to create a campaign, see the Siebel Marketing User Guide. This task is a step in Process of Setting Up Real-Time Offers. |
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