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Siebel Applications Administration Guide > Real-Time Decisions > Creating and Modifying OffersOffers are a way to present incentives on products and services to current and potential customers as part of a campaign. Offers are presented to customers in the context of marketing campaigns. Before you can implement RTD offers, you must create offers within a campaign in Siebel Marketing. Add the treatments that you require to the offers. For more information about offers and treatments, see the Siebel Marketing User Guide. This task is a step in Process of Setting Up Real-Time Offers. |
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