Siebel Applications Administration Guide > Real-Time Decisions >

Creating and Modifying Offers

Offers are a way to present incentives on products and services to current and potential customers as part of a campaign. Offers are presented to customers in the context of marketing campaigns.

Before you can implement RTD offers, you must create offers within a campaign in Siebel Marketing. Add the treatments that you require to the offers. For more information about offers and treatments, see the Siebel Marketing User Guide.

This task is a step in Process of Setting Up Real-Time Offers.