Siebel Deal Management Workbench User Guide > Analyzing the Current Market for a Line Item >

About the Market Variability Analysis Graph

This topic describes how to use the Market Variability Analysis graph to help identify why the current deal line item was rejected, and to find out what the market is willing to pay for the product.

Market variability analysis compares the current pricing request with the prices offered to other customers in the segment, and provides insight into potentially affected customers.

Siebel DMW assumes transparent pricing, where customers will learn what prices are quoted to other customers. Offering the proposed price to this customer might send an unfavorable message to others in the segment who might request similar pricing. The performance metrics show the revenue at stake if you grant the price.

By default, the market variability analysis calculations include only those deals with a deal status of Won during the default or configured period. You can restrict or expand the analysis to compare the proposed deal pricing with only the deals won, approved, lost, or all deals (any quote status) within the segment.