Marketing Initiatives

See Creating Initiatives and Linking Initiatives to Plans

Describes how to create marketing initiatives and associate them with plans, funds, and tactics.

Marketing Funds Management

See Developing and Managing Marketing Funds

Describes how to create and manage marketing funds.

Budget Requests

See Creating and Submitting Budget Requests

Describes how to spread funds from an approved budget request across multiple tactics.

Purchase Order Management

See Associating Purchase Orders with Marketing Tactics and Budget Requests

Describes how to use the purchase order management feature to associate procurement information with budget requests, program, and campaign expenses.

Collateral and Asset Management

See Managing Marketing Assets and Collateral

Describes how to use the Collateral and Asset Management feature to manage, track, and replenish marketing assets.

Offer Management and Treatments

See About Creating and Using Offers and Treatments and Adding Treatments to Offers

Describes how to create cross-channel offers and associate treatments from multiple channels.

Adding Graphics to Email Treatments

See Adding Graphics to HTML Email Treatments

Describes how to add a new graphic to an email treatment using the HTML editor.

Allocation of Segments to Offer Treatments

See Allocating Segments to Offer Treatments

Describes how to use the campaign allocation matrix view to allocate segments, segment trees and internal lists to offer treatments within a campaign.

Other changes

Response Type Definitions.

Removed Email Bounceback and Email Reply from list of response types.

Global Changes

Siebel Analytics

References to Siebel Analytics have been changed to Oracle Business Intelligence.

Siebel Analytics Server

References to Siebel Analytics Server have been changed to Oracle Business Intelligence Server.

Siebel Analytics Web Catalog

References to Siebel Analytics Web Catalog have been changed to Oracle Business Intelligence Presentation Catalog.

Siebel Answers, Siebel Analytics Answers

References to Siebel Answers have been changed to Oracle Business Intelligence Answers.