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Pharma Medical Education Effectiveness

This subject area combines measures from MedEd and Syndicated Data to measure effectiveness of medical education events used on Medical Education Analytics.

Only MedEd events with the status Completed on the Pharma ME Event List are extracted from Siebel transactional database to populate the Siebel Data Warehouse.

MedEd Event costs are based on costs of activities in the Pharma ME Event Activity List. Costs are allocated based on MedEd Team cost allocation, and promoted products Cost Allocation on the MedEd event.

Costs are solely based on physician invitees with the status Attended in the Pharma ME Event Professional Invitee Session List.

Control groups are based on physicians who have the same contact ranking as attendee physicians within the same sales territory at the time of the event, but who did not attend the event.