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Siebel Consumer Sector Guide > Product Distribution > Administrator Procedures for Product Distribution >

Setting Up Personalization Attributes

To make effective use of personalization, administrators or end users must select values for the following two fields for each of your company's accounts and product categories, or products or both:

  • Account Channel. Determines which type of distribution channel the account belongs to. Example values in this attribute are Apparel Specialty and Athletic Specialty.
  • Product Differentiator. Determines the type of products within any category that the account should carry. For example, an account with a Product Differentiator value of Performance should be carrying products that cater to athletes.

    NOTE:  If no values are selected for these fields, they are treated as having null values. Accounts with null Product Differentiation and Account Channel values are matched with product categories and products that have null values in those fields.

Predefined values for these two attributes are included in the seed data for standard Siebel Consumer Sector applications under the list of values (LOV) types ACCOUNT_CHANNEL and PRODUCT_DIFFERENTIATION. You can add new values or change any of the existing values, which are:

  • ACCOUNT_CHANNEL: Apparel Specialty, Athletic Specialty, Sporting Goods, Department Store
  • PRODUCT_DIFFERENTIATION: Core, Entry, Elite, Statement, Performance, Authentic

For the procedure to add or change a value in the LOV, see Applications Administration Guide.

Personalization rule sets in the standard Siebel Consumer Sector applications that are most relevant to targeting customers based on market segmentation are described in Table 9.

Table 9.  Siebel Consumer Sector Personalization Rules
Rule Set
Description
Applicable Form or List

Catalogs

Determines what catalogs should be shown based on an account's profile attributes. In the standard product, this rule set matches values stored in the account channel attribute of the account and catalog objects.

In the standard product, catalogs do not have the fields Account Channel and Product Differentiator visible. To enable these personalization attributes for catalogs, see Using Siebel Tools.

Product Catalog Form

Categories

Determines what categories within a catalog should be shown for an account. This rule set checks for entries in the Catalog Account Categories table and displays only categories that exist in the table.

TAF Product Catalog Category List

Products

Determines what products will be displayed based on the account's profile attributes. In the standard product, this rule set matches values stored in the account channel and product differentiation attributes of the Account and Product objects. It also checks the effective dates of a product and displays those that are within the season of the catalog.

TAF Assortment Plan Product List

Other personalization rule sets are included in the standard Siebel Consumer Sector application, and you can create additional rule sets. For information about creating or modifying personalization rule sets, see Personalization Administration Guide.

    
Siebel Consumer Sector Guide