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Trade Promotions FAQs

The following are some frequently asked questions (FAQs) about Trade Promotions.

Q: What does ROI mean in terms of the Consumer Goods Trade Promotions module?

A: ROI for Trade Promotions helps determine the volume generated for each dollar of spending.

Q: How is ROI calculated?

A: ROI is calculated with the following equations:

• Estimated ROI = Estimated Total Volume / Estimated Total Spending
• Actual ROI = Actual Total Volume / Actual Total Spending
  

Q: Can the ROI calculation be modified?

A: The calculation uses cases divided by money as an example of one metric for measuring promotional effectiveness. Depending on their business requirements, customers can configure the Trade Promotions module to divide money by money.

Q: Can fields other than quantity fields be exposed on the Trade Promotions user interface?

A: Currently, only quantity (estimated and actual volume) are exposed on the user interface. However, customers can configure the module to expose fields for money, if desired.