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Creating Joint Loyalty Promotions with Partners

You create joint promotions with partners in much the same way that you create ordinary promotions:

• Create a Joint Marketing Campaign. Before creating the promotion, use Siebel Marketing to create a joint campaign with the partner. For more information, see Siebel Marketing Administration Guide.
• Set Up a Promotion Based on Transactions with the Partner. Create the promotion in the usual way, as described in Process of Creating Loyalty Promotions, and enter the following data:
  • Promotions Based on Transactions with Only the Partner. When you create the rule for the promotion, choose one or more partners in the Partner field. Then the rule will apply to member's transactions with these partners.
  • Promotions Based on Transactions with the Partner or Host Company. When you create the rule for the promotion, choose both the host company and one or more partner companies in the Partner field. Then the rule will apply to the member's transactions with either the host company or these partners.
  • Promotions Based on Transactions with the Partner and Host Company. Create a complex promotion, as described in Example of Creating a Complex Frequency Promotion. You can define this promotion so the member must have transactions with both the partner and the host company to get the bonus.
• Sell Points to the Partner. You may have to sell additional points to the partner for the promotion. Do this in the same way you sell points to partners for the loyalty program, as described in Selling Loyalty Points to Partners.