Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Programs >

About Siebel Loyalty Programs

Loyalty programs give members bonus points as rewards for their purchases or for other behavior. Examples of loyalty programs are:

• Airline frequent flyer programs that give members bonus miles or that give members discounts on hotel stays or car rentals.
• Supermarket programs that give bonus points to shoppers.
• Programs that give bonus points to retailers based on their sales of a manufacturer's products.

This chapter describes how to set up loyalty programs.

Before you set up a loyalty program, you should analyze your customer base to see which customers the program should be designed to appeal to. For example, if an airline finds that half of its revenues come from 10 percent of its customers, it would design the program to appeal to these frequent flyers. For more information, see Siebel Loyalty Life Cycle.

After setting up a program, you can set up promotions for that program, which give members bonus rewards beyond the usual program rewards for behavior that you want to encourage. For more information, see Setting Up Siebel Loyalty Promotions.