Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Programs >

About Loyalty Program Points, Tiers, and Rewards

Loyalty programs give members points for purchases or for other behavior. Members benefit from earning points in two ways:

• Redeeming points for rewards
• Qualifying for tier status

Redeeming Points for Rewards

Members can redeem these points for rewards, such as products. For example, a program may give members frequent flyer miles that they can redeem for airplane flights. Another program may give members training points that they can redeem for free training.

When you define products, you specify how many points members can earn by purchasing the products. You also define how many points the members must redeem to purchase the product.

Qualifying for Tier Status

Members can also qualify for tier statuses, such as Silver Member, Gold Member, or Platinum Member, by earning a specified number of qualifying points in a specified time.

Most loyalty programs give members two types of points:

• Qualifying points. Can be redeemed for rewards and also count toward earning tier status.
• Nonqualifying points. Can be redeemed for rewards and do not count toward earning tier status.

Tiers can be an important incentive, because you can reward members for their tier status by giving them vouchers, special membership cards, and special lounge privileges when then reach a new tier.