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Response Type Definitions


The information captured and stored in the Response Details view depends on the response type that you select in the Response Type field of the response record. For each response type value, Table 23 identifies some of the field names in which information is captured and describes the captured information.

NOTE:  A Response is not automatically created when you click a Related Events link in an email or Web offer. Siebel Marketing and Siebel Campaigns do not provide responses for Clicked on Related Event.

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Table 23.  Response Type Field Values in the Response Details Form
Response Type
Field Name
Captured Information and Description

Clicked on Product URL

Summary

Name of the product. The list of product URLs the respondent clicked appears in the Responses screen, Products view.

Clicked on Web Offer

Summary

Name of the Web offer that was clicked by the offer recipient.

Clicked on Web Survey

Summary

Name of the Web survey that was clicked by the offer recipient.

Completed Web Survey

Summary

Name of the Web survey that was clicked by the offer recipient.

Downloaded Info Files

Downloaded File

Name of the downloaded file.

Subject

Subject of the file.

Summary

Optional comment.

Email Reply

Subject

Subject of the file.

Summary

Optional comment.

Read Receipt

Not applicable

An optional response type that requires additional configuration to support automatic creation.

Marketers can embed an HTML tag in HTML emails that allows Siebel Marketing to count each time the email is opened (read). The read receipt tag contains an image request. When that image is requested it is interpreted as an opened email.

Requested Call Back

Phone #

Respondent's phone number.

Time of day

Allows the respondent to specify a preference for the time of callback. Choices are Morning, Afternoon, and Evening.

Priority

Priority level of the callback request. Choices are Urgent, High, Medium, and Low.

Summary

Automatically stores the comments for a Web-generated response or can be edited manually.

Topic

Can store the subject line of an inbound email or be edited manually. The list of products for which the respondent requested a callback appears in the Responses screen, Products list.

Requested More Info

Ship Method

The preferred method of delivery—direct mail, email, fax, or phone—that the customer has specified be used for delivery of information.

Fax

Fax number, if the delivery method is fax.

Email

Email address, if the delivery method is email.

Phone

Phone number, if the delivery method is phone.

Comments

Automatically stores the comments for a Web-generated response. Other comments may be entered manually.

Topic

Can store the subject line of an inbound email or be edited manually.

Street Address, City, State, ZIP, Country

The address to which the information will be mailed if the preferred delivery method is direct mail.

The list of products for which the respondent requested information appears in the Responses screen, Products list.

Requested Unsubscribe Response

Email, Fax, Phone, Direct Mail

The choices are subscribe and unsubscribe.

Time of Day (Subscribe by phone)

Allows the respondent to specify a preference for a time if the respondent wishes to subscribe by telephone. Choices are Morning, Afternoon, and Evening.

Subject

Can store the subject line of an inbound email or be edited manually.

Summary

Contents of the email. Applies only to campaign responses.

Respondent Purchased

Not applicable

This response is not created automatically. You must use Siebel Business Process Designer to capture responses of this type.

The orders for this purchase are displayed in the Responses screen's Orders view.

Respondent Unreachable

Summary

Optional comment.

Response Created Opportunity

Summary

The list of opportunities can be accessed by selecting the Responses Opportunities view.

Unclassified Response

Not applicable

The response does not fall into one of the main response type categories or is a campaign response that requires manual processing.

Subject

Subject of the email. Applies only to campaign responses.

Summary

Contents of the email. Applies only to campaign responses.

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