Siebel Marketing User Guide > Creating and Using Offers > Working with Email Offers >

About Email Offers

Using the Email Offers view, a marketer can design and distribute a personalized email offer to target recipients of a campaign. An email offer can be associated with a price list for various products. If the recipient clicks on a product link in an email offer, the product detail page will show the promotional price for that product rather than the list price.

The Email Offers view includes the Offer Details, Email Templates, Edit Email, Delivery Profile, Attachments and Advanced tabs.

• Offer Details. This form contains additional fields that you can use if the email offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field and allows you to specify the email offer's Subject Text, the Email Marketing Server (Reply-To and From headers, Email Marketing Daemon configurations, and Web Server URLs) that will be used to distribute the offer, and Personalization Format to use with this offer.
• Email Templates. This form allows you to attach templates containing the content of your email offer. To be selected in this view, templates must first be added to the Offer Templates list. For details, see Creating and Editing Offer Templates.
• Edit Email. This form allows you to edit the template content as well as select Personalization Categories such as Product Catalog Item. Category elements can be copied and pasted into the template.
• Delivery Profile. This read-only list provides a list of the Email Marketing Server parameters for the Email Marketing Server that is associated with the offer.
• Attachments. This list allows you to include literature items with your email offer. These items are delivered as attachments to the email when the campaign is launched.
• Advanced. Contains the Related Web Offers, Related Web Surveys, Related Events, and Related URLs lists. These lists allow you to specify the Web offers, Web surveys, events, and URLs that you plan to include as hyperlinks in the email offer. Adding these elements allows you to embed them as a Personalization Element. Web Surveys are created using Siebel SmartScript. For more information, see Siebel SmartScript Administration Guide.

  Whenever an offer recipient clicks a Web offer, Product Catalog Item, or Related URL link in an email offer, the click is captured as a response. The available response types are Clicked On Web Offer, Clicked On Web Survey, Clicked On Product URL, and Clicked on URL.

  NOTE:  Siebel Events views are not currently included in the Siebel Web Marketing application. Therefore, if you embed a related event in an email offer, related events must be directed to the Web Server on which Siebel Events is installed. To accomplish this, the Web Server field must contain the location of the Web Marketing Web Server and the location of the Events server. For more information see the Web Server field in Table 12.