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About Merge Fields in Email Offers

You can use merge fields in the body of a text or HTML email offer, in the same way that they are used within the text or HTML of other offer types. Additionally, merge fields may be used in the following areas related to email offers:

• Subject Text field of the email offer. The text that you want to appear in the subject line of the email.
• From Address parameter value. A parameter of the Email Marketing Server in User Delivery Profiles.
• Reply To Address parameter value. A parameter of the Email Marketing Server in User Delivery Profiles.