Siebel Marketing User Guide > Creating and Using Offers > Working with Email Offers >
About Email Offer Response Forms
Response forms are links to Web pages to which the email recipient is directed. Response types are fields in a response record. A response record might be generated by the email recipient clicking the response form link or by completing a form on the Web page to which they have been directed. Table 13 contains a list of response forms that are unique to email offers and a brief description of each.
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