Siebel Marketing User Guide > Creating and Using Offers > Working with Email Offers >

Adding Response Forms to Email Offers

You can include a variety of response forms in an email offer. Whenever a customer receives the email offer and clicks on the hyperlink for a response form, responses are automatically created for the campaign.

To add a response form to an email offer

1. Navigate to the Offers screen > Email Offers view.
2. In the Email Offers list, drill down on the email offer name.
3. Click the Edit Email view tab.
4. Click Edit Template.
5. From the Personalization Categories drop-down list, select Response Forms using Table 13 as a guide.

   The available response forms will appear in the Personalization Elements box.

6. Copy the Response Form tag from the left hand side using CTRL+C and paste into the desired location in the template using CTRL+V.
7. When you are finished editing, click Save Template.

   Table 13.  Response Forms and Descriptions

   Response Form	Description
   Requested Unsubscribe	Navigates customers to a Web page where they can enter communication preferences by channel. For more information, see Setting Up and Using Web Marketing.
   Requested More Info	Navigates customers to a Web page where they can provide contact information and from where your company can send more information such as brochures or other collateral.
   Requested call back	Navigates customers to a Web page where they can provide contact information and from where your company can arrange a follow-up phone call.
   Forward to friend	Navigates customer to a page where they can add the email address of friends and from where your company can forward the message.
   One Click Unsub	Automatically selects the Do Not Email check box on the contact profile and displays a confirmation message to the customer that states that they have been unsubscribed from all lists.
   Read Receipt	Detects that the email message has been opened by the customer. The customer is not aware of this hidden event. This link is used only in HTML to embed a 1 x 1 pixel image in the email offer at the location where a response form is placed. If the recipient of the email offer opens the email, this image is retrieved from the Email Marketing Server and a Read Receipt response type record is created. The following is a list of some ways a read receipt can be blocked: Newer email clients might prevent the display of embedded images until the user allows them to be displayed. Ports used to make the request for the image might be blocked at the recipient's firewall. If you place the read receipt image in the HTML part of a multipart MIME email message and the recipient sets up their email program to read text emails only, the Read Receipt image request will not occur.
   Subscribe to List	Navigates customers to a Web page where a confirmation message displays stating that they have been subscribed to the list. This response automatically associates the contact or prospect ID of the respondent with a subscription list associated with the offer.
   Unsubscribe from List	Navigates customers to a Web page where a confirmation message displays stating that they have been unsubscribed. An Unsubscribe from List response type record is generated, and their contact or prospect record is removed from the subscription list associated with the offer.