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About Creating Conditional Content

There are two personalization elements that can be used to generate conditional content within an email offer. Each of these is made up of the following personalization elements:

• If-Then-Else. Determines if a block of text or HTML should be removed from an outgoing email by verifying if a Merge field value is defined. The merge field is defined if it is NOT an empty string or, for numeric merge fields, if it is not a value of 0 (zero).
  • If the merge field is defined, the block of text or HTML remains in the outgoing email.
  • If the merge field is not defined, the block of text or HTML is removed from the outgoing email.
• Named Blocks. Used to decide whether or not to insert a block of text or HTML into an outgoing email by comparing one string to another. One string is compared to another to determine if the block of text or HTML will be inserted.
  • If the two strings are identical, the block is inserted.
  • If the two strings are not identical, the block is not inserted.

The components of these personalization elements must be placed in the correct locations in the text or HTML email offer or an error will occur. Additionally, in HTML, they should be placed in the HTML source, not the rendered HTML. This restriction means that you cannot use the Siebel HTML editor for placing these element components.