Siebel Marketing Guide > Program and Campaign Management Tools > Forecasting for Campaigns >

Using the Input Summary Form

In the Input Summary form, you can add estimated Revenue per Sale, and Contribution per Sale values, as well as view summary information for inbound, outbound and fixed costs, segment and list counts, response rate and conversion rate percentages.

If you are restricting the model to Segment Inputs and List Inputs, click the menu button and choose Use Segment/List Data.

To add revenue or contributions per sale assumptions

  1. Click the Input Summary view tab.
  2. In the Revenue per Sale field, type the average total dollar amount of each sale generated by the campaign plan.

    3. For example, if you hope to sell two items to each customer at $100 each, type $200.

  3. In the Contribution per Sale field, type the average gross margin contribution for each sale.

    4. For example, if you are selling $100 items that cost $60 to produce, type $40.

  4. Save the record.
  5. Click Recalculate.

    6. During a recalculation, individual values are calculated and displayed in the Predicted Results form.

NOTE:  When you load a campaign, you specify if you want the costs from the Campaign Plan forecast to be copied to the Campaign. If you want to copy the revenue, cost, segment, and list inputs to the campaign, check the Copy to Campaign check box on the Input Summary form.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003