Bookshelf v7.5.2: Sorting and Filtering By Scores Using Decision Broker

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Sorting and Filtering By Scores Using Decision Broker

You can sort and filter offers based on real-time behavioral scores and customer profile information. The following topics show you how to set up personalization rules and Decision Manager to deliver real-time scores to Siebel eBusiness Applications.

Sorting on Real-Time Behavioral Scores. If you want decision scores to be generated for offers that will be presented to a user, a decision must be associated with the offer and the Offer Score field must be included in the active sort specification.

Filtering on Dynamically Calculated Data. You can establish personalization rules to filter offers based on customer profile information. Profile attributes can be dynamically calculated using Siebel Decision Manager (Analytics).

Siebel Marketing Guide, Version 7.5, Rev. A
Published: 18 April 2003