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Siebel Marketing Guide > Administering Siebel Real-Time Marketing > Sorting and Filtering By Scores Using Decision Broker >
Sorting on Real-Time Behavioral Scores
One way to sort offers is by using a score that indicates that a customer might respond to or purchase from an offer. If the scores generate using real-time information, then the score reflects the most current information that you have about the customer's preferences. For more information, see Sorting an Offer List Dynamically Using Profile Information.
For example, Table 48 shows how the sort-by-score method sorts the offers for a qualified customer.
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Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |