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Setting Up Real-Time Marketing With Siebel Analytics
Siebel Decision Manager allows you to define and manage decisions as part of Siebel Marketing real-time offers for inbound channels. Decision Manager allows Siebel applications to access information and third-party predictive models through the Siebel Analytics Server. It is required that the Siebel Analytics Server you use for decisions reside on a dedicated machine or set of clustered machines to meet real-time processing requirements. To use real-time marketing offers, one option in each of the following is required:
- Siebel Marketing or Campaigns to create and format content
- Siebel Call Center, Siebel eMarketing, or other Siebel application to deliver content
Sort options available with the standard installation are available for use with Siebel Analytics. Offers can be filtered to return offers based on customer specific profile information or real-time behavioral scores.
To use Real-Time Marketing with Siebel Analytics, perform the following tasks:
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Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |