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Overview of Best Practices Provided in This Release

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The business processes modeled in Siebel Cross-Industry Business Process Reference include a set of best practices drawn from Siebel Systems' experience with over 3,500 software deployments. The business process diagrams are accompanied by reference pages, where you can find information on the best practices associated with each business process. The reference pages also explain the following about each business process:

What the business process helps an organization to do
The Siebel products required to implement the business process
The prerequisites and inputs that are required to implement the business process
The results and outputs that define the outcome of the business process
The metrics for measuring performance and results of the business process
The roles involved in the business process

By reviewing the reference pages for the business process diagrams, you can learn further information about how the business processes work, and why the business processes were mapped out to flow the way they do.

In the example of the Create Marketing Plans and Budgets business process modeled in Figure 1, one of the best practices found in this process is Align Marketing and Corporate Goals. Align Marketing and Corporate Goals has been documented from Siebel Systems' work with customer companies, as well as from direct customer input. This direct customer input has shown that, for a company developing a marketing campaign, the proven and accepted best practice is to first make sure that the goals for marketing are in alignment with the overarching goals of the company.

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