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Siebel eEvents Management Guide for Financial Services > Defining an Event > Event Management Process Phases >

Event Definition

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The definition phase typically includes the following business tasks:

Defining the purpose of the event. Decide what do you want the event to accomplish.
Defining the type of event. Decide if the event will be a seminar, a conference, a roadshow, or another type of event.
Defining the scope of the event. Estimate approximately how many people will attend and for how long. Identify what types of people will attend.
Determining the nature and the logistics of the event. Determine if the event will require specific timing, a specific location, or a venue.
Creating an action plan. Identify what activities are required to conduct a successful event.
Creating a budget for the event. Identify the budget categories and the anticipated costs associated are with each category.

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