Siebel Marketing Guide >

Campaign Load Mapping and Analytic Adapters

Campaign load mappings define the way campaign-related data is copied from an internal or external marketing data source into the Siebel database for launching a campaign. You must define campaign load mappings for internal and external data sources before you can use Siebel eBusiness Application Integration (eAI) technology to import this information. For example, contact information such as first and last name, phone number, and email address can be brought into the Siebel database during campaign load only if you define campaign load mappings for this data. The Campaign Load workflow process is used to manage the load process.

A campaign load mapping must be associated with a program stage even if the data source comes from the Siebel Data Warehouse. Refer to Using the Marketing Person Integration Object for creating a campaign load mapping for the Data Warehouse.

The following topics are covered in this chapter:


 Siebel Marketing Guide 
 Published: 23 June 2003