Siebel Marketing Guide > Campaign Load Mapping and Analytic Adapters > About Marketing Integration Objects and Components >

Creating Campaign Load Mappings

The predefined integration object, Marketing Contact, defines the information that will be exchanged between the external data source and Siebel Marketing, using eAI technology.

To create campaign load mappings

  1. From the application-level menu, choose View > Site Map > Marketing Administration > External Data Mapping.
  2. Click the Campaign Load Mapping view tab.
  3. In the Campaign Load Mapping list, create a new record.
  4. Complete the necessary fields.
    1. Type a Name and a Description.

      2. The name and description should identify the purpose of the data mapping or the source of the data.

    2. Click the Customer Hierarchy select button, select a predefined customer hierarchy, and click OK.
    3. Click the Targeting Level select button, select a level, and click OK.
    4. In the Integration Object field drop-down list, select Marketing Contact (default) or Marketing Person.

      5. For guidelines about when to use each integration object, see About Marketing Integration Objects and Components.

  5. You can check the flag in the Default field if you want this campaign load mapping to be the default mapping for the Marketing application.

    6. This mapping will be the default mapping each time you create a new program or stage. However, you can override the default mapping later. Make sure that the default campaign load mapping derives from the default customer hierarchy to avoid incompatible defaults.

  6. You can set the Allow Repeated Contacts flag by selecting the check box in this field.

    7. This allows the same contact to appear more than once in the same campaign. For example, if you are marketing to businesses, an individual may be listed as a contact for more than one business. You may wish to send an offer to the contact at both business locations. The majority of campaigns will not require this setting.


 Siebel Marketing Guide 
 Published: 23 June 2003