Siebel Marketing Guide > External Data Mapping >

Setting Up Target Group Segment Tables and Joins

If Siebel Analytics or Siebel Marketing are on a Unix platform, see Setting Up Target Group Segmentation on a UNIX Platform before performing the tasks in this section. To map tables and joins for target group segments, Siebel Analytics and Siebel Marketing must be installed and running.

The Target Group Segmentation feature allows you to use Siebel Analytics report criteria to create Siebel Marketing segments. With Target Group Segments, you can create Siebel Marketing segments by selecting Subject Area fields and applying filter criteria using the Siebel Answers screen. Using this method allows you to build segment criteria without having to write complex expressions.

In the Answers screen, you choose subject areas, select segment criteria based on fields, and define filters for fields based on your business needs. When you are satisfied with the results, you create the Siebel Marketing segment, name it, and assign a customer hierarchy and targeting level. Use Analytics screens (dashboards) to choose reports created in Siebel Analytics and create a segment from the report.

NOTE:  You must be logged on to the Siebel Analytics Server to access the Analytics screens.

This feature is only available after you install and configure Siebel Analytics. For more information see Siebel Analytics Installation and Configuration Guide.

To set up tables and joins, perform the following tasks:


 Siebel Marketing Guide 
 Published: 23 June 2003