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Siebel Marketing Guide > External Data Mapping > Setting Up Target Group Segment Tables and Joins >
Mapping an Analytics Subject Area Table in Siebel Marketing
For Target Group segmentation, the segment filter criteria are built against a specific subject area. This subject area is also the source of the customer name and address information that is loaded into the campaign. To support this load process, you need to map the Analytics subject area as a logical table in the Marketing Administration screen in the External Data Mapping view. For more information about how to map tables, see Mapping to Tables from the Servers View Tab and Working With Tables.
After mapping, the data dictionary will process retrieve all the logical columns from the subject area displaying the format "Table_name"."Column_name". Use the following guidelines when you complete a new record in the Tables list.
For table mapping instructions, see Mapping to Tables from the Servers View Tab.
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Siebel Marketing Guide Published: 23 June 2003 |