Siebel Marketing Guide > Defining Attributes and Buckets > Defining Attribute Families >

Trapping Unclean Data


Even the best data warehouse can have values that are outside the expected range. This is referred to as unclean data. In the MARITAL_STATUS example, possible values are 1 through 4. If the data is corrupt, values such as -2, -4.5, or 297 may exist.

To trap unclean data, you can create entries to trap the bad values, as shown in Table 33.

Table 33.  Creating Entries to Trap Data
Label
Code
Operator
Value
Single
S
=
1
Married
M
=
2
Divorced
D
=
3
Widowed
W
=
4
Negative Trap
NT
<=
0
Positive Trap
PT
>=
0

When you review your data, check the traps for data. If data is being captured, you should check the source data to locate and correct the unclean data.

Remember, data changes over time, and you may not have data in the traps the first time you extract information.


 Siebel Marketing Guide 
 Published: 23 June 2003