Bookshelf v7.5.3: Setting Goals for the Marketing Plan

Siebel Marketing Guide > Planning and Budgeting for Marketing > Creating a Marketing Plan >

Setting Goals for the Marketing Plan

Each marketing plan can be associated with a set of goals. Each goal is a metric against which the performance of the plan will be measured.

To create a goal for a marketing plan

From the application-level menu, choose View > Site Map > Marketing Plans > My Marketing Plans.

In the Marketing Plans list, query for the marketing plan.

Click the Goals view tab.

In the Goals list, create a new record.

In the new record, select the Goal using values in Table 66 and complete one of the following steps:

If the goal is a financial goal, type the target value for the goal in the Target Amount column.

If the goal is a non-financial goal, type the target value for the goal in the Target Quantity column.

If you know the expected forecast value, type the forecast value in the Forecast Amount column. If you do not know the expected forecast value, leave the forecast column empty and type the value after you develop a forecast.

NOTE: If the goal has a Number Format of Percentage be sure to type whole number values, not decimal values. For example, an ROI goal of 15% should be typed as 15, not .15.

Table 66. Values for the Goals Field
Goal	Number Format Default	Description
Average Cost per Lead	Currency	The expected cost of all marketing activities in the plan divided by the number of sales leads generated
Average Cost per Opportunity	Currency	The expected cost of all marketing activities in the plan divided by the number of sales opportunities generated
Average Cost per Order	Currency	The expected cost of all marketing activities in the plan divided by the number of sales orders generated
# Leads	Integer	The number of sales leads this plan is expected to yield. The definition of lead may vary based on your company's business process.
# Opportunities	Integer	The number of sales opportunities this plan is expected to yield
# Orders	Integer	The number of sales orders this plan is expected to yield
Revenue Goal	Currency	The incremental revenue that this plan is expected to yield
ROI %	Percentage	The percent Return on Investment that this plan is expected to earn
Unit Volume	Integer	The number of product units that are expected to be sold as a result of this plan