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Siebel Marketing Guide > Creating and Using Offers > Creating and Editing Offer Templates >

Using Hyperlinks (HREF) in an Offer Template

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Siebel Marketing can perform a special processing task for HTML-based emails, eNewsletters, and Web offers. A URL address typed directly into the body of an HTML template, such as http://www.siebel.com, is not recognized as a hyperlink by the HTML parser. The generic HTML syntax for a hyperlink is:

<a href="target url">highlighted text or picture</a>

The link includes both the URL and the anchor, which is the text or image that appears in the template and links to the URL. Thus, if you want to create a link to the URL http://www.siebel.com and display Siebel Web Site as the text in the message, you must type the following:

<a href="http://www.siebel.com">Siebel Web Site</a>

Using this method, Web offers, response forms, and product items are replaced differently in HTML templates from the way they are replaced in text templates. The following list describes the default method for processing hyperlinks.

For Web offers, Web surveys, and product links, Siebel Marketing creates the hyperlink so that the hyperlinked text is the Web offer name, Web survey name, or product name such as in the following reference:

<a href="[Web Offer: 10% discount offer]">10% discount offer</a>

For more information, see Using Personalization Categories.

For Response forms, Siebel Marketing creates the hyperlink so that the hyperlinked text is the same as the Response form's description in the Response Types view. The hyperlinked text for a response form can be modified in the Response Types view, where, for each response form, a description field represents the value used for highlighted text.

These default methods for processing hyperlinks in Siebel Marketing can be modified. You can put an asterisk (*) before the Siebel tag to tell the Siebel application that you will manually define the hyperlink format in the HTML body. The asterisk tells the Siebel application not to create the hyperlink.

For example, instead of pasting [Web Offer: Great Discount], the marketing manager can type the following:

<a href=[*Web Offer: Great Discount]>Whatever I want to highlight be it text or picture</a>

In this case, Siebel Marketing replaces the Web Offer with the proper URL but does not create the HREF syntax. You can then create a Web offer link, product item link, and response form link with any text or picture you desire.

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