Siebel Marketing Guide > Program and Campaign Management Tools > Forecasting for Campaigns >

Using List Inputs


The List Inputs view tab displays lists assigned to the marketing program.

To use assumptions based on list inputs

  1. Select a list, and in the List Input fields type assumptions for Counts, Response Rate % and Conversion Rate % in the fields.
  2. Click the Input Summary view tab.
  3. In the Input Summary form, click the menu button and then choose Use Segment/List Data to calculate the assumptions for Counts, Response Rate %, and Conversion Rate % typed in the List Inputs fields.
  4. Results appear in the Input Summary form. Selecting Use Segment/List Data will overwrite your existing totals for counts, response rates, and conversion rates.


 Siebel Marketing Guide 
 Published: 23 June 2003