Table 69. Calculated Fields in Forecast
Field
|
Calculation Formula and Description
|
# Responses
|
# Responses = Response Rate * Count. Expected number of responses to your campaign plan.
|
# Sales
|
# Sales = Conversion Rate * # Responses. Expected number of sales generated by your campaign plan.
|
Revenue
|
Revenue = # Sales * Revenue Per Sale. Expected revenue generated by your campaign plan.
|
Gross Margin
|
Gross Margin = Contribution per Sale * # Sales. Expected profit margin from sales generated by your campaign plan.
|
Marketing Cost
|
Marketing Cost = Fixed Cost + Outbound Cost + Inbound Cost. Expected cost of designing and executing your campaign plan.
|
Net Margin
|
Net Margin = Gross Margin = Marketing Cost. Expected total profit from sales generated by your campaign plan.
|
Cost/Response
|
Cost/Response = Marketing Cost / # Responses. Expected cost per response generated by your campaign plan.
|
Cost/Sale
|
Cost/Response = Marketing Cost / # Sales. Expected cost per sale generated by your campaign plan.
|
ROI %
|
(Net Margin = Marketing Cost) / (Marketing Cost *100). Expected return on investment for your campaign plan.
|
