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Sorting on Real-Time Behavioral Scores
One way to sort offers is by using a score that indicates that a customer might respond to or purchase from an offer. If the scores generate using real-time information, then the score reflects the most current information that you have about the customer's preferences. For more information, see Sorting an Offer List Dynamically Using Profile Information.
For example, Table 49 shows how the sort-by-score method sorts the offers for a qualified customer.
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Siebel Marketing Guide Published: 23 June 2003 |